Privacy Policy

APEX Firearms and Defence [ApexFD] is committed to your privacy

In our relationship with you as a retailer, we gather information about you in numerous ways. This Privacy Policy relates to the information ApexFD holds about you or your organisation collected during business dealings with you.

You can be assured this information will be used only to facilitate our commercial relationship with you. Should you at any stage wish to change or withdraw your personal information from ApexFD, you can do so by calling or emailing us.

What we collect

We collect personal information where it is relevant to one or more of our commercial activities. This information may relate to products and/or services you have purchased from ApexFD, enquiries you have made to ApexFD etc. Such information is always collected by lawful means and in a manner that respects your privacy and confidentiality. The type of information collected is: contact name, email address, physical address, contact phone numbers, firearms license or other identification documents, purchase history, website and store visit history, details of previous interactions between you and our business and other information we need to provide you with support, service and a great shopping experience.

How we use the information

ApexFD uses this information to facilitate commercial dealings between you and our business. This could include keeping in contact with you regarding our products and services, advising you of specials and promotions that may be of interest to you, processing your orders, responding to your enquiries and complying with legal or regulatory obligations in relation to firearms, security equipment and ammunition. We will always give you the option to opt out of any email or direct mail marketing communications.

Who we share it with

ApexFD will not sell, rent or lease your personal information to others.

Unless we have your consent or are required by law, we will only share your personal information with employees of ApexFD or our business partners / suppliers who are supplying or shipping products on our behalf where this is necessary. On occasion, we may need to provide limited information about you (usually your name and contact details) to vendors for the purpose of arranging warranties or repairs. 

We will share information with government law enforcement agencies where we are required for legal, regulatory or compliance reasons.

Accuracy and access

ApexFD aims to keep your information accurate at all times.

We will provide you with access to your personal information at your request, although where this may disclose information about another party and/or disclose commercially or legally sensitive information, we may reasonably limit this access. In such cases, we will provide a statement of reasons to this effect.

Website

We do not collect information that can personally identify individuals unless that information is provided to us voluntarily and knowingly (for example, completing a form on our website or purchasing from our website).

To improve experiences for repeat visitors and to assist us in providing relevant information, we may track usage of our website by visitors including associating your visit with your account and previously provided details.

External links from our website are provided for your convenience – once you enter these websites, ApexFD is no longer responsible for the security of your personal information and you should review the Privacy Policies of those sites before providing personal information.

Data Security

ApexFD is committed to ensuring the security of all of your personal information. To ensure the appropriate use of your information we have put in place the necessary physical, electronic and managerial procedures to safeguard your information at all times.

Privacy complaints

If you have any queries or complaints in relation to our collection and management of your personal information, please contact our CEO via the contact details on our website.